Delight on inbound markiting

Delight on inbound markiting

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them. Inbound marketers continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the companies and products they love.
Tools used to delight customers include:


 

• Email and Marketing Automation- Providing your existing customers with remarkable content can help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

•  Smart Calls-to-Action- These present different users with offers that change based on buyer persona and lifecycle stage.
  
• Social Media- Using various social platforms gives you the opportunity to provide real-time customer service.